Webinars
Mastering content in a B2B marketing strategy – WEBINAR
July 16, 2024 at
3:00pm
Content marketing allows you to tell your business’s unique story and showcase your expertise while reaching customers across their buying journey.
When it comes to attracting and engaging current and future customers, high-quality content is crucial for building trust and long-term relationships.
In this webinar hosted by Annex Business Media’s Amplify Content Studio, project manager Stefanie Croley is joined by B2B content experts Casey Cornelius and Melissa Mattoon to dive deep into content marketing strategies, trends, and tips.
WATCH THE RECORDING …
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This is a recording of a webinar conducted July 16, 2024, where panelists covered topics such as:
• Best practices for content strategies
• How to truly understand your target market and its challenges
• Identifying opportunities for new marketing programs
• Actionable takeaways to help build connections and drive trust with customers
Meet the Panel
CASEY CORNELIUS is head of Content and Client Services at CredSpark, where she helps clients think about creative and interesting ways to leverage interactive content to achieve multiple goals.
MELISSA MATTOON is a Senior Strategist at studioID, where she spearheads strategies for business-to-business clients looking to differentiate themselves in competitive markets through engaging, audience-driven content.
STEFANIE CROLEY is the Project Manager at the custom content studio, Amplify, where she is passionate about communicating brand messages to promote trust, preserve integrity, and increase visibility.
