September 5, 2013 – Reelcraft now offers heavy-duty industrial cord reels in an all-white version: the reel base and spool have been painted with a corrosion-resistant, powder-coated white finish, and the power cord and inlet cord assembly also incorporate a white finish. The neutral colour allows for the reels to be mounted overhead and blend in with the environment, says Reelcraft, adding it also offers many other, special-order colours. The new white cord reel models are available with 45 ft or 50 ft of 12AWG, 3-conductor cord with a single 20A receptacle.