June 11, 2024 – Electrical wire and cable player Northern Cables Inc. (Brockville, Ont.) has promoted Chad Rossetti to the position of territory manager, Atlantic Canada. He is based in Prince Edward Island.

“We are confident that Chad’s exceptional understanding of market dynamics and customer needs makes him the ideal leader to help us achieve our goals in Atlantic Canada,” said Dan Emond, vice president, Sales & Marketing. “His customer service abilities and proven leadership are exactly what we need as we continue to expand and adapt in a competitive marketplace.”

Rossetti possesses 19 years of experience in wire and cable manufacturing, along with six years of logistics expertise. He began his career with Northern Cables in 2005, where he established himself “as a reliable and practical individual known for delivering results”.

“This position provides a fantastic opportunity to apply my experience and insights to drive growth and build strong, lasting relationships in the Atlantic Canadian market,” said Rossetti.

From its grassroots beginning in 1996 by former employees of Phillips Cables in Brockville, Northern Cables has grown to manufacture product in over 400,000 square feet of factory space across three facilities, employing close to 300 locals in Eastern Ontario.