Jorge Pereira, formerly VP sales & marketing for Holophane Canada (a division of Acuity Brands), has joined LED Roadway Lighting Ltd. as VP sales.

Pereira possesses over 20 years of sales and management experience in the lighting industry, with experience in both North American and international markets, says Roadway. His career also included experience with Philips Lighting Canada, as national sales manager OEM, and Toronto Hydro.

“Jorge’s extensive experience and knowledge of our industry will be an excellent complement to our talented team, and he will be instrumental in our efforts to accelerate growth and market presence,” said Charles Cartmill, Roadway’s CEO.

“LED Roadway Lighting Ltd. has the best LED fixture for roadway and area lighting applications on the market today,” said Pereira. “I am really looking forward to working with customers and our rep network to show the advantages of the Satellite Series.”