June 26, 2024 – Intralec Electrical Products has launched a new brand identity, along with the tagline “Powering connections for the finest of electrical manufacturers”.

“We believe this new brand identity reflects our market presence and value proposition; to strengthen our relationships with suppliers and partners as the industry undertakes big changes for advancement,” said Cindy Doherty, president.

More than just a new design and colour palette, Intralec’s Daniela De Marco explains the rebrand is “about the role of the manufacturers’ rep to power connections forward with valuable information, insights and relationships, to build a cohesive and inspiring brand experience that aligns with our suppliers’ strategic values”.

“After 46+ years in the business, this move […] communicates our mission effectively and reinforces our commitment to delivering excellence and value in every partnership,” said Greg Moylett, vice-president, Distribution Sales.

“We are focused on enhancing our project capabilities and ensuring that our brand speaks to the innovative and collaborative approach we bring to every project,” said John Hadley, vice-president, Project Sales.

The agency soft-launched the new brand at various industry events. Over the coming weeks, it will be rolled out across all company communications and digital platforms.

Founded in 1977, Intralec is a manufacturers’ representative operating in southern and central Ontario.