October 3, 2012 – IDEA, a business-to-business technology service provider owned by the electrical industry, has launched the Data Management Platform (DMP) to help manufacturers aggregate, synchronize and communicate product information with distributors, retailers and other trading partners. According to IDEA, the solution increases data sync efficiencies for manufacturers and distributors 
and helps them quickly adapt to their customers’ needs. Distributors can use the DMP to manage the product information they receive from various sources in one location before importing it into their business system and packaging it for end-users.

IDEA