Generation Brands—parent of brands such as LBL Lighting, Monte Carlo Fan Co., Murray Feiss, Sea Gull Lighting and Tech Lighting—has unveiled a destination travel program for its distributor partners.

“… Generation Brands is pleased and appreciative that so many of our
customers stock and support more than one of our brands,” said Tracy
Bilbrough, president and CEO of Generation. “We have an opportunity to
say Thank You for your continued business, and do so on a scale that
very few companies can offer.”

The All-for-One program offers customers an opportunity to leverage
purchases from all Generation Brands’ companies and participate in a
travel program. Each brand and its reps will work with distributor
partners in setting and reaching program goals, while focusing on the
collective end goal and program satisfaction of partner distributors.

The Generation Brands program will offer a two-tier qualifier with goal
destinations of Sydney, Australia and the Great Barrier Reef, or Buenos
Aires, Argentina. Both trips will take place in 2011.

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