October 15, 2012 – Brady has launched seven new label brands, grouped by their specific performance features, which claim to make it easier for customers to choose the product best suited for their application needs. The brands include: WorkHorse Series Harsh Environment Labels; MetaLabel Series Metalized Labels; ToughBond Series Aggressive Adhesive Labels; Defender Series Tamper Evident Labels; UltraTemp Series High Heat Labels; CleanLift Series Removable Labels; and VisAlert Series Indicating Labels. Alongside the new label brands, Brady has debuted a series of icons to provide customers with at-a-glance information on performance attributes for each of the label materials, including chemical, abrasion, temperature, and indicating features.

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